Our Primary Color

UT ORANGE
PMS 151
CMYK 0 50 100 0
HEX F77F00

We are orange. Orange is us. Others may also wear orange, but for them it is a color chosen. For the University of Tennessee, orange is at the core of who we are.

Its origins, of course, lie in the orange daisies that flourished on the Hill in the late nineteenth century. Orange was literally rooted in the center of the campus. Its shade has shifted over the years, just as the campus has shifted westward. But just as the Hill remains the spiritual center of the campus, orange remains central to who we are.

Orange is vibrant. Orange is energetic. Orange commands attention, on the field or in the board room. Orange leaves an impression.

We wear it with pride. We should allow our publications and websites to wear it with pride, too.

Our Palette

Orange stands front and center in our audiences’ perception of UT, making color a crucial component for our visual communications. UT Orange, as we call our specific shade of orange, requires a special set of colors to accent and support it. Primarily, White and Smokey should always be used to underscore the boldness of UT Orange, invoking a sense of the pairing of our institution’s vibrant momentum and respect for tradition.

UT ORANGE
PMS 151
CMYK 0 50 100 0
HEX F77F00

WHITE
PMS N/A
CMYK 0 0 0 0
HEX FFFFFF

SMOKEY
PMS 426
CMYK 0 0 0 85
HEX 4C4D4F

Second-Level and Third-Level Colors

Two additional color palettes may be used to complement our essential colors of UT Orange, Smokey, and White. The names we have given to our chosen colors point to an aspect of UT’s history or the region we call home.

When using one of the colors, always use the PANTONE® value for spot color printing, the CMYK breakdown for four-color printing, and the hexadecimal code for web communications.

Second Level

Colors in the second level complement our core colors strongly. At this level, the colors add energy when used with the core colors and suggest movement.

VALLEY
PMS 329
CMYK 100 50 65 0
HEX 00746F

TORCH
PMS Warm Red 2X
CMYK 0 85 100 0
HEX E65933

GLOBE
PMS 308
CMYK 100 65 35 0
HEX 006C93

LIMESTONE
PMS 454
CMYK 5 5 10 0
HEX F0EDE4

Third Level

Colors in the third level should be used to accent color schemes that include core colors and second-level colors. Third-level colors suggest UT tradition and geography and balance the boldness of colors at the upper levels.

SUNSPHERE
PMS 123
CMYK 0 15 90 0
HEX FED535

RIVER
PMS 549
CMYK 70 40 25 10
HEX 517C96

LECONTE
PMS 1945
CMYK 0 100 60 20
HEX 8D2048

ROCK
PMS Cool Gray 9
CMYK 0 0 0 55
HEX 8A8C8F

REGALIA
PMS 260
CMYK 60 80 20 10
HEX 754A7E

SUMMITT
PMS 304
CMYK 25 0 10 0
HEX B9E1E2

LEGACY
PMS 562
CMYK 65 20 50 10
HEX 579584

BUCKSKIN
PMS 4705
CMYK 60 70 70 15
HEX 705550

SWITCHGRASS
PMS 344
CMYK 25 0 80 10
HEX ABC178

EUREKA!
PMS 386
CMYK 10 0 75 0
HEX EBEA64

ENERGY
PMS 198
CMYK 0 90 20 0
HEX EE3AB0

Color Schemes

All the colors in the palettes should never be used within one piece. It’s best to find a strong combination of three or four colors from the various levels and use that color scheme consistently and creatively throughout a piece or series of pieces. Below are some suggested combinations of our approved colors.

And remember, orange should always be the dominant color in every piece.